It's not coincidence that 2011 marks the year where the number 1 lines up in its entirety. This is the only year where we will see the date 11-11-11. It is also no coincidence that we are living in an age where people are suffering on a mass scale; some barely surviving. There are global issues affecting millions by the minute and regardless of your situation, there is always someone whose circumstance is 10 times worse. So here's the bigger question; What are you willing to do about it?

The next time you think about the problems of the world, think of solutions in terms of ONE. Not just your family or your issues or your problems but take ONE minute to look at the human race collectively. Contrary to popular belief, we are all connected. Imagine the possibilities if we all ALIGN-AS-ONE.

This campaign is a one year national & international social media marketing campaign that is not Black or White, Religious or Political, Gay or Straight. It's about ONENESS. We are colorblind & gender blind, but no longer turning a blind eye to the issues plaguing society. Join us on 11-11-11 when the ONENESS campaign goes live. You could be the liaison for the change you wish to see in the world. Let's line up ONE BY ONE to make a difference.